Workshop Curriculum:
Part 1: AI Marketing Fundamentals (45 minutes)
- Overview of key AI marketing tools (ChatGPT, Claude, Blaze, BoodleBox)
- Understanding AI capabilities in the marketing context
- Tool selection strategy for different marketing needs
- Ethical considerations and brand voice consistency
- Prompt engineering for marketing content
Part 2: Content Creation & Strategy (45 minutes)
- Creating compelling marketing copy with AI
- Image generation techniques with Blaze
- Adapting content for multiple platforms
- A/B testing frameworks using AI
- Developing your brand's AI style guide
Part 3: Implementation & Workflows (30 minutes)
- Marketing automation integration
- Building efficient AI-assisted workflows
- Personalizing customer interactions
- Quality control and human oversight
- Measuring ROI on AI marketing tools
Practical Applications You'll Master:
1. Content Marketing
- Blog post ideation and drafting
- Social media content calendars
- Email marketing campaigns
- Landing page copy optimization
2. Visual Content
- Social media graphics with Blaze
- Banner ad creation
- Branded visuals for marketing materials
- Creative concept generation
3. Marketing Strategy
- Audience analysis using AI
- Competitive intelligence gathering
- Marketing trend identification
- Campaign planning assistance
4. Time & Cost Savings
- Marketing task automation
- Content repurposing workflows
- Multi-channel content adaptation
- Budget optimization strategies
Who Should Attend:
- Marketing professionals and specialists
- Small business owners and entrepreneurs
- Content creators and social media managers
- Freelancers offering marketing services
- Anyone looking to enhance their marketing capabilities with AI
Prerequisites:
Basic computer skills required. No prior AI experience necessary. Participants should bring examples of their current marketing materials for personalized application.
What to Bring:
- Laptop (required)
- Current marketing materials (optional but recommended)
- Notebook for additional notes
- Marketing goals or challenges you'd like to address